Dual Representation

The key to receiving a fair value for your practice begins with making certain the buyer receives a fair return on his or her investment. This is where PARAGON's philosophy of "DUAL REPRESENTATION" is so important. It may seem unorthodox to represent both the buyer and the seller, but if you really think about it... it is completely logical.

It is impossible to negotiate fair! You may somehow luck up on fair through negotiations, but it would be simply that... LUCK! But, fair can be pre-determined based on logic and focus on a fair return for both the seller and the buyer. Logic prevents having to artificially set a high price to allow for the buyer negotiating that price down to what he or she feels is fair (not based on logic, but simply based on the need to negotiate).

PARAGON's approach to practice valuation is actually looking at the opportunity from the bottom line back up to production and collection. This is probably quite reverse of the way you may be thinking. This logical approach arrives at a fair price for the seller and statistical data and logic to show a buyer how that price was determined with the buyer in mind!

Pricing "to sell" rather than pricing "to negotiate" makes perfect sense. Most of our practice listings are sold to the very first buyer who looks at the opportunity. Why? Because the opportunity is structured based on logic and the financial analysis reveals everything to the buyer that we did to establish this logical price and structure.

A "win/win" transaction is all that is acceptable to PARAGON!